Lime-A-Rita Brings Female NBA Fans Unique In-Stadium Experiences and Hawks Athleisure Clothing Line Throughout 2016-17 Season
Today, Lime-A-Rita announced a regional partnership with the National Basketball Association (NBA) to feature unique in-arena experiences for fans and an exclusive fashion collaboration with the Atlanta Hawks. The brand has teamed up with NBA celebrity stylist and designer Megan Ann Wilson to produce the "shegotgame™" collection, a female athleisure clothing line inspired by the Atlanta Hawks and Lime-A-Rita's portfolio of bold flavors, and will include leggings, bodysuits, bomber jackets and sports bras.
The "shegotgame™" collection is part of the debut of "THIS IS MY JAM" – Lime-A-Rita's new multi-media activation designed to engage female NBA fans by celebrating their passion for sports and fashion. The collection will be unveiled at the Hawks' home game against the New Orleans Pelicans on Tuesday, Nov. 22. The pieces will be introduced in a pop-up shop on the concourse and available for purchase that night and at select home games throughout the season.
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